
UI/UX
Research
AI
Overview:
Transparent Pinterest is a redesign concept I created to make Pinterest’s AI systems more understandable, transparent, and user-friendly. I conducted in-depth research into Pinterest’s algorithm, user trust issues, and AI explainability to guide my approach. The final design shows how recommendations are made and what data shapes each person’s feed. It also gives users simple controls to adjust or opt into various personalization features.
Software
Figma
Figma Make
Chat GPT
Initial Findings

Problems

Hidden Processes

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Pinterest Recent Changes
Update 1
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Introduced "AI Modified" labels on AI modified content.

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Update 2
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Created GenAI interest toggles in recommendation preferences.

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Update 3
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Added "See fewer AI art Pins" option in settings.

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Initial Findings

Qualitative

Quantitative

User Sentiment Toward AI:
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Reddit user: ABFan86
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“I miss the days when photo editors had manual functions and didn't utilize AI tools. People automatically assume 'AI modified" means "AI generated" and then they make accusations that all your content must be "fake".”
Conversation
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PeggyFitz “Ai images have ruined the search for hairstyles.”
ygfam “ai images have ruined everything”
Reddit user: Sixnigthmare
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“The AI content is extremely misleading. Sometimes you can't even search for something because everything is AI. I remember two cases of websites being linked through AI pins, one was for a fake foraging book so holy moly thats dangerous. The other was an actual 🌽 chatbot.
To simplify, I found that users were unhappy with the current state of Pinterest's ai tools and needed more clarity and easier control.

Filter States

Working in Figma Make
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Challange
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This was my first time using Figma make, and it was more difficult to prompt then I initialy thought. Eventually I got the prototype to somewhat reflect pinterest's current UI, though I know it is not perfect.
Live Link
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Click here to check it out, or watch the preview below :)


